Tips for Setting Up an Etsy Store (2025 Edition)

🖼️ 1. Add High-Quality Photos

Start by uploading as many high-quality photos of your product as possible. Include:

• Multiple angles

• Close-ups of key features or textures

• A photo showing scale (in someone’s hand or next to a common object)

• Lifestyle shots (your product in use)

• Optional: a short product video (Etsy now supports videos up to 15 seconds)

📸 Etsy prioritizes listings with more visual content, so max out your photo slots!

📝 2. Optimize Your Listing Details

Titles and descriptions are essential for Etsy search. Here’s how to make the most of them:

• Title: Be clear and specific. Include keywords people might use to search for your item. Avoid fluff—Etsy search favors relevance.

• Attributes: Fill in as many details as possible (size, color, material, occasion, etc.).

• Description: Tell a story and include all important specs. A good structure is:

  • Opening: Set the scene or describe the use case

  • Middle: List features, materials, and measurements

  • Ending: Any care instructions, shipping info, or customization options

🗂️ 3. Use Shop Sections Strategically

Create custom shop sections to group related items. This helps shoppers navigate your store and also contributes to SEO.

For example:

I created a section called Glitz Acrylic where I list all my Glitz type of acrylic.

🔖 4. Max Out Your Tags (All 13!)

Tags are critical for Etsy SEO—you get 13 per listing, so use them all! Don't repeat your title words or category labels. Instead, think of:

• Occasions: "Valentine’s Day gift", "Mother’s Day jewelry"

• Audience: "gifts for teens", "boho jewelry for her"

• Materials & styles: "acrylic earrings", "handmade statement necklace"

✅ Pro Tip: Use long-tail keywords (2–3 words) where possible. Etsy favors specific phrasing over one-word tags.

💵 5. Set Pricing and Shipping Strategically

• Price smartly: Factor in materials, labor, fees, and shipping if offering free shipping.

• Free shipping guarantee: Etsy still rewards shops that offer it with better search placement (for U.S. orders $35+). You can build the shipping cost into your item price.

• Shipping profiles: Use Etsy’s tools to create reusable shipping templates.

📦 Quick Tip: Clearly list processing times and shipping policies to manage expectations.

📚 Helpful Etsy Resources

These two official Etsy articles are full of up-to-date advice:

• Creating Listings That Convert

• Keywords 101

🤗 Final Thoughts

I’m definitely not an expert, but I hope these insights give you a jump-start. Getting started is the hardest part—stick with it, keep testing, and you’ll find what works for you!